When it comes to car tyres I’m not an expert. My skillset includes changing a flat tyre, but that’s about it. So when I find one of my tyres has a screw through it, I take it to a tyre shop to deal with it.

I’m able to admit that when I go to other service-based business and pay them to do something for me either because I don’t know how or don’t have time, that I sometimes wonder if they’re taking me for a ride. How would I know?

So in the case of the screw in my tyre, I took it into the shop and expected to be charged for a standard puncture repair. Once the car got checked, they came back in about 2 minutes and said the screw didn’t go far in enough to cause any damage, you’re good to go. No charge, even though I offered to pay for their time.

From that point on, my trust and confidence in this business (that I’d only used once before) had skyrocketed.  The chances of me using them again have increased significantly because I now trust them so much more.

I hear and read a lot about value pricing and valuing your time more. To charge more and charge people based on what the task at hand is worth to them rather than the time it took. It’s easy advice to give because most people are always striving for greater profitability, and charging more is an easy way to do that.

Now, the value of knowing I didn’t need a puncture kit or a new tyre was worth something, by not charging me, they’ve gotten a much more loyal and trusting customer.

So when someone comes to you with something that’s important to them, but you’re able to fix in a matter of minutes, perhaps weigh up the option of not charging for your time.

You may not make those couple of quick bucks right now, but  if this is just the beginning of a relationship, you’ve probably shown the client that you’re trustworthy, and not trying to get every dollar you can straight away. Perhaps it could be an existing client and that’s the one thing that extends the life of the relationship by another 12 months.