Matt is WordPress

WordPress logo on stage for State of the Word Tokyo 2024

I’ve been quiet about the recent WordPress drama, watching and listening as the community processes its complicated feelings about Matt Mullenweg’s role as WordPress’s visionary leader (what open source communities traditionally call a “Benevolent Dictator For Life” or BDFL).

After months of observation, including being at WordCamp US when Matt kicked off his campaign against WP Engine, and more recently in Tokyo for State of the Word, I think I have formulated enough of a position to put in writing. 

Like many things, this is a strong opinion, loosely held. 

Let’s get the inevitable perception of bias out of the way: I run The Code Company, a WordPress VIP Gold partner. While valuable, this relationship represents a small portion of my business and isn’t significant enough to influence my perspective. I’m sharing these thoughts because I believe this governance discussion is crucial for WordPress’s future.

A significant portion of the WordPress community is angry

Some are calling for Matt’s resignation or for him to be accountable to a community board, while others are leaving the ecosystem entirely. The tension has been building for months, and it’s bringing up fundamental questions about how WordPress should be governed.

As I see it, two distinct paths are emerging from this turbulence:

  1. A push toward complete community control through governance boards and committees
  2. A more explicit acknowledgment that WordPress, while open-source, is ultimately guided by Automattic and Matt

After years of building businesses around WordPress and watching its evolution, I’ve come to believe the second path is not just more practical – it’s actually better for everyone involved.

The False Promise of Community Control

The calls for democratisation sound great in theory. But having watched other open-source projects struggle with this exact issue, I’m skeptical.

Here’s what worries me about the committee-driven approach:

  1. Who’s actually going to serve? Since WordPress is free, these positions would be unpaid. That means only people with other commercial interests would likely be motivated to participate. I’d rather have clear, known commercial interests (like Automattic’s) than hidden ones.
  2. Decision paralysis is real. When everyone gets a vote, you end up with watered-down features trying to please everyone. The Gutenberg editor is a perfect example – yes, it was controversial, and yes, the initial release was rough. But Matt had the courage to push forward because he knew it was the right long-term decision. Would a committee have had that courage? I doubt it.
  3. The incentives are wrong. Without skin in the game (like Matt has with Automattic), decision-makers can take positions without bearing the consequences. That’s dangerous for a project of WordPress’s scale.

Take Drupal, for instance. Their highly democratised committee structure, while admirable in principle, has led to a more cumbersome, slower-moving project. The result? A platform that’s struggling to maintain its market share.

When Visionary Leadership Matters Most

The Gutenberg editor story perfectly illustrates why strong leadership is crucial for WordPress’s future. When Matt pushed forward with Gutenberg, despite significant community resistance, he made a bold bet on WordPress’s future that required courage and conviction. 

I hate to make grandiose comparisons, but this mirrors Steve Jobs and the original iPhone.

Sometimes leaders need to push forward with transformative changes despite initial resistance. The iPhone revolutionised mobile computing, just as Gutenberg is reshaping how people create content on WordPress. In both cases, having a leader willing to weather criticism and stay focused on the long-term vision was crucial.

Could you imagine a committee trying to push through something as controversial yet necessary as Gutenberg? I’d wager that the classic editor would likely still be the default, and WordPress would be falling behind in the modern editing experience race.

Learning from Other Open Source Projects

We don’t have to speculate about how different governance models play out – we have plenty of real-world examples to learn from.

Kubernetes has found success through transparent governance while remaining heavily influenced by Google. Their steering committee model, clear decision-making processes, and open communication about Google’s role provide a blueprint for balancing corporate leadership with community involvement.

React, under Meta’s leadership, has thrived with a clear vision and decisive decision-making. Despite occasional controversies around licensing, React has maintained its position as one of the most widely-used and respected frameworks in the industry. Why? Because having Meta as a strong, clear leader ensures the framework evolves to meet modern demands while avoiding the decision paralysis that plagues more committee-driven projects.

Red Hat Enterprise Linux (RHEL)’s commercial leadership drives innovation while still benefiting the community. Yes, some decisions – like ending CentOS as a downstream project – sparked outrage. But the commercial focus has kept RHEL thriving and relevant in enterprise markets.

Node.js shows us what can go wrong – internal disagreements over governance led to a fork called io.js, fragmenting the community. While they eventually reunited, the split caused significant pain and demonstrated the costs of unclear leadership.

MariaDB, which forked from MySQL after Oracle’s acquisition, has struggled to match MySQL’s pace of innovation – highlighting the challenges of maintaining momentum without strong commercial backing.

Moving Forward 

The evidence from other open source projects is clear: strong, focused leadership – even with its occasional controversies – consistently produces better outcomes than pure democracy.

That said, there are areas where the WordPress project could improve.

We need clearer expectations around commercial contributions, particularly from hosting companies. Having transparent expectations would help reduce tensions and ensure sustainable ecosystem growth, along with reducing anxiety of someones livelihood being threatened by crossing an undefined threshold.

The community also needs reconciliation. Much of the current anger seems to stem from a disconnect between the idealistic vision of WordPress as a pure democracy and the reality of its leadership structure. While Matt’s provocative style can be entertaining, it sometimes feels like we’re stepping on unnecessary rakes. The vitriol from a vocal minority who’ve lived in the WordPress bubble for too long is creating unnecessary toxicity.

Here’s something I’ve struggled with over the years: I used to resent the idea of one person having so much control while others volunteered their time. But I’ve come to realise there’s no perfect way to run an open-source project of this scale. The truth is, WordPress owes us nothing, and we owe WordPress nothing. It’s free software. If we don’t like the direction, we can fork it (thanks, GPL!) or build something else. That’s not just a theoretical right – it’s the ultimate check on power in the open-source world.

I don’t believe the path forward is about replacing Matt with committees or fighting the project’s natural governance structure. WordPress has thrived under this model for two decades, powering 40% of the web. Rather than trying to fundamentally reshape its governance, we should focus our energy on what matters: building and innovating on this platform.

I’ve been trying to limit my time on platforms like Twitter and Reddit, so I’m not across all the intercourse between Matt and members of the community, from the bits I have seen, I probably wouldn’t have done it, but I also don’t think pineapple on pizza is really that significant in the scheme of things.

FWIW, I think a lot of the ideas (like on Karim’s blog) like federated repositories / supply chain security, general tech stack modernisation and so on, are all great additions to the future of WordPress.

I just don’t think a page one rewrite on leadership is productive.

But as I said at the start: strong opinion, loosely held.